November 16, 2011

Hyperlocal Sites Set To Play An Important Role in the 2012 Elections

by jonathan at 3:40 PM

Topix CEO, Chris Tolles, took part in a recent Street Fight Summit panel discussion about the increasing relevance of hyperlocal content in political campaigns.

Chris spoke of how hyperlocal ad inventory becomes a very valuable commodity during election cycles, "It all of a sudden becomes a place where there's a lot more inventory -- the folks who are buying it are looking for good places for it, so those of us in publishing-land have the opportunity to try to create a good home for that." 

Others discussed how politicians have the unique opportunity to leverage hyperlocal content to speak directly to their constituents.  The effect of which could have demonstrable impact on swing voters in smaller communities.

You can view the discussion in its entirety here: