July 6, 2011

Rules Of Engagement

by jonathan at 10:09 AM

Tom Grubisich from Street Fight has posted an interesting article about the struggle hyperlocal sites such as Topix face when trying to increase engagement of their users.

Why Hyperlocals Are Missing Out on Engagement

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July 5, 2011

Survey Says...Hyperlocal Ads Sales Are On The Upswing

by jonathan at 8:54 AM

A recent survey conducted by Topix about the state of local advertising has garnered some interest from the press.  Below are three articles outlining the results of the survey and an interview with Topix CEO, Chris Tolles discussing the role that Topix plays in this geo-targeted rush for advertisers to reach local markets.

Advertisers Ramping Up on Local Spending, Popular News Aggregator Reports

Surveys All Say: Hyperlocal's Taking Over Ad Spending. Duh.

National Advertisers Attracted To Local Trends

Hyperlocal Ads Are Here: We're livin' la vida local

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