February 11, 2011

"A Land Grab is on in in HyperLocal"

by tolles at 5:28 PM

Mathew Ingram at GigaOM talked to me this week, and I think he hit all the salient point about how local ads monetize best in a local context -- 4X better -- and how hard it is to grow local traffic 

If you follow Topix - this is a great piece...

http://gigaom.com/2011/02/11/a-land-grab-is-under-way-in-hyper-local-media/
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February 1, 2011

Topix Honored with OnMedia 100 Award

by amy at 1:46 PM

OnMedia100_winner_collage_260x180_2.jpgIt's not just awards season in Hollywood. Topix has just won a prize of its own.

A winner in the Consumer Services: Community Platform category, Topix is the largest local online community in the U.S.

This year's OnMedia winners were selected based on "the innovative nature of the company; the impact that we thought their products might have on their respective markets; and their ability to leave a lasting impression on our audience."

Also, don't miss Topix CEO Chris Tolles tomorrow morning in the OnMedia panel: "Growing Revenue by Staying Local."

Meanwhile, this VentureBeat story makes some mighty fine reading, Topix Sees Its Future in Politics.

While there's no red carpet, you can still check out all of the OnMedia 2011 Winners here.