June 10, 2009

Topix is going shopping

by amy at 12:26 PM

You know what the Internet is good for? Shopping. Researching the best deal. Sleuthing quality through reviews. And shopping.

And I'm not talking about e-commerce (although I'm as big a fan of Zappos as anyone). I'm talking about finding out the best deals on products in my town.

Since Topix has news & community for every city and town in the U.S., it makes a lot of sense for us to partner with services looking to leverage the growing, national footprint of local audiences we've built.

But as with the news we aggregate, it can be a challenge to present these myriad partnerships in a way that's compelling and clear to visitors. In an effort to accomplish that -- for every city in the U.S. no less -- we've built a new shopping page, which gathers together our commercial partnerships in one, handy place.


This example for San Mateo, California, offers electronics and appliances from Krillion.com, clothes and accessories from Nearbynow.com, useful product reviews from Wize.com, yellow page listings, and coupons from local businesses.

Looking for a car, place to live, a pet or a date? This new page also helps visitors find our existing classified partnerships with SimplyHired.com, Cars.com, Apartments.com, Trulia.com, Oodle.com, and Match.com.

Happy shopping.