May 3, 2007

Topix Grows 81%, According to Hitwise

by amy at 5:42 PM

Hitwise just came out with its U.S. News and Media Report (registration required for full report), which highlights some interesting trends in online media -- from the rise of video to the importance of Google and aggregators as upstream traffic drivers.

The report also singled out Topix for jumping 81% year over year in market share of visits and succeeding in "engaging users of all ages in local communities throughout the country.”

hitwise_map.gif

More coverage:

Local and Social Sites Swiping Big Media Visitors (WebProNews)

Users Choose Multi-media Over News Content (BizReport)

Consumers Turn To Multimedia, Search, Aggregators For News (InformationWeek)

News and Media Traffic to Video Sites Up 196 Percent (MarketingVOX)

A Perfect Storm Hitting News & Media (Search Engine Watch)