May 3, 2007
Topix Grows 81%, According to Hitwise
by at 5:42 PM
Hitwise just came out with its U.S. News and Media Report (registration required for full report), which highlights some interesting trends in online media -- from the rise of video to the importance of Google and aggregators as upstream traffic drivers.
The report also singled out Topix for jumping 81% year over year in market share of visits and succeeding in "engaging users of all ages in local communities throughout the country.”
More coverage:
Local and Social Sites Swiping Big Media Visitors (WebProNews)
Users Choose Multi-media Over News Content (BizReport)
Consumers Turn To Multimedia, Search, Aggregators For News (InformationWeek)
News and Media Traffic to Video Sites Up 196 Percent (MarketingVOX)
A Perfect Storm Hitting News & Media (Search Engine Watch)
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