April 10, 2006
at 4:18 PM
The numbers are in ... and once again, March has proven to be an interesting month here at Topix.net. To wit, March '04 marked our public launch, and in March '05 we closed on our $64M deal with Tribune, Gannett, and Knight Ridder. This March the happy news was record traffic to the site. In any event, given that March seems to both come in and out like a lion here at Topix.net, it seems like a good time to reflect on what we've accomplished. Some of the highlights:
- Traffic to the site has gone through the roof! 6.5 million uniques in March, up from 2.8 million in March of the year before. Plus we have millions more reading Topix.net through RSS and via our our commercial partners like Earthlink, AOL, and others.
- The launch of citizen journalism on our site. This forum system -- with over 300,000 posts in just 4 months -- is becoming THE PLACE where folks across America go to not only discuss the news, but report the news on their own. (Check out the nifty map we put together to show where these conversations are taking place.)
- Powering contextually related news on 177 newspaper sites.
- Integration of incredible quality photos from KRT Newswire onto our site, categorized by our engine. These pictures are seriously great -- check out http://www.topix.net/photos/sports and http://www.topix.net/photos/sf.
- A redesign that made reading the news on our site a better experience.
- New featured placement partnerships with Forbes.com, BusinessWeek, all of the TKG papers, the Washington Post, and others.
- Integration of CareerBuilder, Cars.com, ShopLocal onto our site, offering those valuable services directly to our users.
- Adding 25,000 blogs to our crawl -- and not giving them second class citizen treatment on the site -- yep, on Topix.net and in our feeds your blog stories sit right next to NY Times stories, Wash. Post articles, etc.
- Added local news for every Canadian city.
- Turned our categorization technology to ad contextualization. Once we used our own secret sauce to program ads, not only did our click-throughs significantly increase, but also the commercial information we present to our users became MUCH more relevant. We monetize run-of-site inventory as much as 20X over the typical newspaper site.
Not bad for 20 folks in Palo Alto -- and that's just in the past year! We have all sorts of ideas on future things you'll see on Topix.net around the forums, personalization, new quality, etc. So you'll have to stay tuned. Full steam ahead for year three -- we're looking forward to next March!
April 4, 2006
at 12:17 AM
Covering the news can be grim business. All of us know this intuitively -- at Topix.net we have the data:
Last October, as Katrina ravaged New Orleans and the Gulf Coast, we saw our highest traffic levels in 2005. This made sense. Not only was Katrina arguably last year's biggest news story, but the disaster also had a huge effect on many small towns for which Topix.net was the only dedicated news source. For every New Orleans, Houston, and Gulfport, there were scores of places like Slidell, Ocean Springs , Pascagoula that were consumed by the hurricane.
People wanted to know what was happening. For those few locals that had power and internet access, the web was a natural place to turn. Relatives scoured makeshift message boards searching for friends and family. The rest of us on the sidelines pitched-in, as groups like Amazon and Craigslist led efforts to drive funds to the Red Cross and other charities. People did the best they could with what they had.
And this was frustrating for the Topix crew. While we'd put together a massive local network of news pages for every single town from Houston to Pensacola, there was no way for folks in these towns to reach out to one another. Had anyone seen their friends or loved ones? Was their house gone? Was there anything left of the town? In an age that embodies two-way communication, we had failed to break away from the static, one-way voice that had been around since the Guttenberg press.
Fast forward to April 3rd, 2006. Two tornadoes rip through Caruthersville, Missouri. For a small town of 6,636 souls, the impact of such an event is terrrifying. Folks must hunker down overnight as baseball-sized blocks of hail batter their homes, and hundred-year-old groves of forests are ripped from the ground and snapped like toothpicks.
By sunrise, we begin to see a lot of activity on the Topix forums for Caruthersville:
Cathy Scott, living 2,300 miles away in Tacoma, WA asks about her father's family. Ten minutes later, Bob Raiter responds that they are alright, and that they luckily only lost some farm equipment.
And then this long thread kicks off...
How about the Little Prairie cemetery? They lost a 60 year old tree.
How about the schools? The middle-school lost their cafeteria and the high-school was damaged pretty badly.
Lisa, a resident of the town still has internet access and power, offers to help contact folks on the ground.
Is Becky Pritchard alright? Yes, says Ann, who works with her at the Casino.
Several people ask about the Strickland family. Jennifer responds that they lost their homes but are otherwise ok, and can be found at the community center.
update: Photos posted by the Dale family of the tornado wreckage.
and the thread goes on.
For a town of less than 7,000 people, there are over 200 posts giving us the story from the front-line: Though Caruthersville has been beaten-up badly, the number of fatalities has been mercifully low.
In the end, there's no good news about a tornado. But if we can create this type of communal-network that helps ease the anxiety of long-distance relatives and gets folks re-connected?
This is the challenge and charter of the next generation of on-line news sites: Not only to inform, but to enrich and enable communities of readers with voices of their own.